SearchBlog
by Laurie Sullivan, Staff Writer
Baidu's new "tougher vetting process" for advertisers buying paid-search advertisements running across the search engine's network is one reason the company reported lower-than-expected revenue. Read the whole story
by Laurie Sullivan
WPP CEO Sir Martin Sorrell said on the company's third-quarter earnings call Monday that the agency's holding companies will spend at least $5 billion … Read the whole story
COMMENTARY
by David Danziger
What do you picture when you hear the term "walled garden"? The notion conjures up imagery that is soothing and pleasant. It paints the … Read the whole story
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by Laurie Sullivan
Visual IQ's acquisition of Munich-based Refined Labs, a cross-channel marketing attribution and customer journey analytics software provider, gives the company a footprint in the … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Boo! It's Halloween, so RTBlog wanted to spook readers a bit. YuMe's Brand Safety & Traffic Quality chief Eric Bozinny explains how to identify … Read the whole story
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by Laurie Sullivan
More than 80% of advertisers use data to help them manage agency partnerships, but many challenges that include turning data into actual insights, lack … Read the whole story
COMMENTARY
by Laurie Petersen
Jason Heller, global lead for digital marketing operations at McKinsey & Co., shared his thoughts about the role of analytics in supporting the CMO … Read the whole story
by Sarah Mahoney
"The online channel is now equal to the store," says Collin Brinkman, a director in Deloitte's retail practice. "We knew this was coming, but … Read the whole story