SearchBlog
Baidu's new "tougher vetting process" for advertisers buying paid-search advertisements running across the search engine's network is one reason the company reported lower-than-expected revenue. Read the whole story
WPP CEO Sir Martin Sorrell said on the company's third-quarter earnings call Monday that the agency's holding companies will spend at least $5 billion … Read the whole story
- COMMENTARY
What do you picture when you hear the term "walled garden"? The notion conjures up imagery that is soothing and pleasant. It paints the … Read the whole story
Visual IQ's acquisition of Munich-based Refined Labs, a cross-channel marketing attribution and customer journey analytics software provider, gives the company a footprint in the … Read the whole story
COMMENTARYBoo! It's Halloween, so RTBlog wanted to spook readers a bit. YuMe's Brand Safety & Traffic Quality chief Eric Bozinny explains how to identify … Read the whole story
More than 80% of advertisers use data to help them manage agency partnerships, but many challenges that include turning data into actual insights, lack … Read the whole story
- COMMENTARY
Jason Heller, global lead for digital marketing operations at McKinsey & Co., shared his thoughts about the role of analytics in supporting the CMO … Read the whole story
"The online channel is now equal to the store," says Collin Brinkman, a director in Deloitte's retail practice. "We knew this was coming, but … Read the whole story
