SearchBlog
by Laurie Sullivan, Staff Writer
Businesses can create a financial opportunity for themselves when they acknowledge customer ratings and reviews on their Web site or by responding to Facebook posts or service-related Twitter tweets,
even … Read the whole story
by Laurie Sullivan
Mobile revenue rose 89% from the $8.2 billion reported during the first half of 2015 to $15.5 billion during the first half in 2016 … Read the whole story
by Laurie Sullivan
The move brings Adobe Analytics into the Social Publishing panel, a marketing tool that offers analytics, to Premiere Pro, which supports the ability to … Read the whole story
by Wendy Davis
A group of black lawmakers are calling on Facebook CEO Mark Zuckerberg to revise a targeting feature that reportedly enables marketers to prevent ads … Read the whole story
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by Tobi Elkin
In a bid to further extend its investment into header-bidding technology, AOL announced the general availability of header-bidding containers. AOL also said it has … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Capturing consumer data without using it to personalize messages should become a "cardinal sin" because it alienates existing and potential customers and limits their … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
There's a trend in digital marketing that will result in what I am referring to as Connected Creativity. It's the ability for marketers to … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
More traffic comes from mobile than desktop globally, prompting the searching question -- what are you doing to make it easier for customers to … Read the whole story