Building progressive Web apps isn't easy, especially ones that are easily indexed in Google search results. So Google has published its first set of best practices and recommendations on how … Read the whole story
Google's ongoing effort to rid the Internet of malicious sites filled with malware, unwanted software, phishing attacks and social engineering software has led the … Read the whole story
Rakuten Marketing engineers believe they have uncovered a measurement flaw in Omniture, Google Analytics, Coremetrics and other analytics packages that measure the click-through rates … Read the whole story
Omnichannel campaigns remain one of the biggest challenges that marketers face today, along with understanding 13- to-24-year-olds and the overlapping Millennial 18- to-34-year-olds. But … Read the whole story
Once deemed a "content farm" -- a term used to describe a publisher that relies on quantity over quality of articles and search-engine optimization … Read the whole story
Google has updated its Gmail application for iOS, the company's biggest overhaul to the email app in four years -- adding inbox management features … Read the whole story
For obvious reasons, Google is the first name in search. It has the largest audience, the widest portfolio of ad formats and tools, and … Read the whole story
Continuing to threaten LinkedIn's position as the go-to platform for professional networking, Facebook is testing a feature that lets page administrators create job postings … Read the whole story
The most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with … Read the whole story
It's hard to talk about the emergence of VR without talking about VR porn. So let's talk. Read the whole story
Web of Trust promised to protect users as they surfed the Internet, but was actually collecting and selling data about users' browsing histories. Read the whole story
Every company pays lip service to being customer-centric, but in most cases it is simply that: lip service. Most companies simply come up short. Read the whole story
For brands looking to measure and increase ROI through social campaigns, remember the Two Ts: tracking and targeting. A campaign is only as good … Read the whole story
Just when traditional advertisers are starting to abandon the usual media suspects and going mostly digital, it turns out that all growth in the … Read the whole story