Chris Sonjeow, co-founder and CMO of LoveBook, said the company has seen a 57% increase in return on investment in the most recent year compared with a year ago, working … Read the whole story
Google said Monday that it will cut off its advertising tools to news Web sites that publish misrepresenting content. The company is working on … Read the whole story
In its annual Local Consumer Review Survey, BrightLocal finds the number of people who said they "regularly" read reviews is up 17% over 2015. Read the whole story
Microsoft has been enrolling key agencies, technology partners and small and medium-sized businesses in its Bing Ads Partner Program, and Tuesday announced the global … Read the whole story
Should your music app suggest the same song at the gym that it would at the beach? The latest version of Google Play Music … Read the whole story
In the Americas, organic growth was 2.3% for the first nine months, but improved to 5.4% in the third quarter. The company said the … Read the whole story
It would be ridiculous for me to list even a single example of how consumers' trust of advertisers and advertising in general has been … Read the whole story
For Accenture the deal is designed to strengthen the capabilities of its digital agency Accenture Interactive and boost the personalization services it delivers to … Read the whole story