SearchBlog
by Laurie Sullivan, Staff Writer
Facebook Wednesday said it has fixed a bug in Page Insights that caused a miscalculation in numbers, and promised to become more forthcoming and open about metrics. As with Google, … Read the whole story
-
by Laurie Sullivan
The Online Trust Alliance wants to address the boycott of advertising by consumers running ad blocking, so it's calling on ad industry executives to … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Scott Moore, CEO of Ad Lightning, talks about its "proprietary intelligence tool" that is designed to weed out programmatic ads that slow down or … Read the whole story
by Laurie Sullivan
Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early … Read the whole story
by Laurie Sullivan
Criteo will announce Thursday the appointment of Marc Grabowski to EVP, global supply and business development. "Search Marketing Daily" connected with Grabowski to talk … Read the whole story
COMMENTARY
by Jennifer Lum, Columnist
Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it's been … Read the whole story
by Larissa Faw
The New York-based independent agency is introducing a platform that tracks more than 350 brand and consumer key performance indicators (KPI) including brand health, … Read the whole story
COMMENTARY
by Julie Bernard, Columnist
Gone are the days when young shoppers relied solely on TV commercials, sales associates, and aisle end-caps to help them search for new things … Read the whole story