Facebook Wednesday said it has fixed a bug in Page Insights that caused a miscalculation in numbers, and promised to become more forthcoming and open about metrics. As with Google, … Read the whole story
The Online Trust Alliance wants to address the boycott of advertising by consumers running ad blocking, so it's calling on ad industry executives to … Read the whole story
Scott Moore, CEO of Ad Lightning, talks about its "proprietary intelligence tool" that is designed to weed out programmatic ads that slow down or … Read the whole story
Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% … Read the whole story
Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early … Read the whole story
Criteo will announce Thursday the appointment of Marc Grabowski to EVP, global supply and business development. "Search Marketing Daily" connected with Grabowski to talk … Read the whole story
Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it's been … Read the whole story
The New York-based independent agency is introducing a platform that tracks more than 350 brand and consumer key performance indicators (KPI) including brand health, … Read the whole story
Gone are the days when young shoppers relied solely on TV commercials, sales associates, and aisle end-caps to help them search for new things … Read the whole story