SearchBlog
by Laurie Sullivan, Staff Writer
Ecommerce shows interesting dynamics based on devices used for shopping. During the two weeks analyzed, desktop shopping remained flat, while access on mobile phones rose 3 percentage points compared
with … Read the whole story
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by Laurie Sullivan
Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and … Read the whole story
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by The Editor
MediaPost has inducted nine executives into its annual "All Stars," including: Linda Boff, GE; Bob Liodice, Association of National Advertisers; George Schweitzer, CBS; Josh … Read the whole story
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by The Editor
MediaPost has inducted nine executives into its annual "All Stars," including: Linda Boff, GE; Bob Liodice, Association of National Advertisers; George Schweitzer, CBS; Josh … Read the whole story
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by Laurie Sullivan
The ad industry "totally" lost touch with the heartland of America, according to one executive. Trump's unexpected victory signaled to ad agencies they are … Read the whole story
COMMENTARY
by Andrew Feigenson, Op-Ed Contributor
The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of … Read the whole story
by Sarah Mahoney
The increase does not appear to mean that shoppers are spending more, "but that internet-savvy users plan their purchases earlier each year," writes Forrester … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Demographics are too general, but they're all the FMCGs have unless they go direct and gather data so they can respond to behaviour -- … Read the whole story
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by Tobi Elkin
DoubleVerify has announced a new partnership with MediaMath to integrate its data on MediaMath's programmatic platform. The company also expanded relationships with The Trade … Read the whole story
COMMENTARY
by Thomas Walle, Op-Ed Contributor
Over the last few years, Apple has invested in the retail industry, primarily through the launch of Apple Pay and iBeacon. In October 2014, … Read the whole story
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by Wayne Friedman
Nielsen is launching DAR Publisher Insights, which allows a deeper analysis of advertising campaign data. Publishers can access custom metrics, including reach efficiency. They … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
How retailers like Finish Line are dealing with Cyber Monday and cross-channel marketing in general. An interview with SmartHQ's Dean Abbot. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new release from Marketing Charts, providing a roundup of holiday season research studies surrounding spending trends, retail destinations and shopping attitudes, … Read the whole story