SearchBlog
by Laurie Sullivan, Staff Writer
Local targeting may prove more beneficial during the holiday season than some marketers realize. Data pulled from Verve shows that Black Friday shoppers are seldom willing to travel more than … Read the whole story
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by The Editor
MediaPost has inducted nine executives into its annual "All Stars," including: Linda Boff, GE; Bob Liodice, Association of National Advertisers; George Schweitzer, CBS; Josh … Read the whole story
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by The Editor
MediaPost has inducted nine executives into its annual "All Stars," including: Linda Boff, GE; Bob Liodice, Association of National Advertisers; George Schweitzer, CBS; Josh … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
Promise Phelon, CEO of influencer marketing company TapInfluence, speaks about the intersection of influencers and search. Read the whole story
COMMENTARY
by Victor Wong, Op-Ed Contributor
Digital advertising requires creating unified, but also diverse and personalized experiences. Brands need to start thinking small in their big advertising campaigns. If you're … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the 2016 State of Customer Journey Marketing by Autopilot, social media and mobile devices have strengthened consumers' ability to connect 1:1 with … Read the whole story
COMMENTARY
by Oren Boiman, Columnist
Traditional legacy marketing tactics and strategies are meaningless to SMB millennial marketers. Millennials are disrupting traditional marketing approaches without even realizing it. By embracing … Read the whole story
COMMENTARY
by Sarah Fay
The use of chatbots is in an early stage of marketing experimentation. Some brands are just starting to dip their toes in the water, … Read the whole story
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by Laurie Sullivan
Native ad software publisher Sharethrough is calling on publishers to stop fake news from serving up in Google search and Facebook News streams, and … Read the whole story
by Laurie Sullivan
As U.S. shoppers search for products online and U.S. retail marketers continue to ramp up campaigns preparing for the Black Friday and Cyber Monday … Read the whole story
by Steve McClellan
The Swipe-A-Sweater app features a vast selection of cringe-worthy sweaters for the holiday season from the Midwestern clothing chain Ragstock, which helped commercialize the … Read the whole story
COMMENTARY
by Jess Nelson, Staff Writer
Microsoft made another email blunder on Monday when it sent an email promoting "Dead Rising 4," planned for release in early December. The email … Read the whole story
by Tanya Gazdik
Mazda is launching a multifaceted campaign across all media channels, including a national 30-second TV spot, featuring employees showing how they give back year-round. Read the whole story