SearchBlog
by Laurie Sullivan, Staff Writer
With a flood of data sources available, search marketers need to understand the types of metrics required to run successful campaigns. Not all marketers do, according to a discussion Thursday … Read the whole story
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by Laurie Sullivan
Google's artificial intelligence company, DeepMind, and the AI collaboration group of companies spearheaded in part by Elon Musk, OpenAI, in separate announcements earlier this … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Another day, another mea culpa from Facebook regarding ad-metric inaccuracies, and what it considers to be "improvements." The latest update involves the social giant's … Read the whole story
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by Laurie Sullivan
Google announced Thursday that developers can start bringing their applications and services to the Google Assistant, beginning with conversation actions on Google Home. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
The ad started showing up in my Facebook feed in the past weeks: "Subscribe to the New York Times," it said. "Fact-based reporting." In … Read the whole story
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by Laurie Sullivan
If Trump ushers in lighter regulation, it means digital advertising can move forward more aggressively. His campaign suggests to the industry there is too … Read the whole story
COMMENTARY
by Josh Lovison
Oculus, Facebook's virtual reality acquisition, just released its new Oculus Touch peripheral, more closely aligning itself with HTC's Vive from a control standpoint.I've previously … Read the whole story
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by Tobi Elkin
Black Friday has come and gone but what, if anything, can we learn from that shopping event this year? Can real-time advertising close the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Many consumers are likely to be surprised finding a fitness tracker or smartwatch under the tree at Christmas this year. But Santa may get … Read the whole story
by Joe Mandese
Former Advertising Research Foundation President-CEO and long-time consumer marketer Gayle Fuguitt has joined Foursquare as chief of customer insights and innovation. Fuguitt, who joined … Read the whole story
by Chase Martin
Virtual Reality headsets may have room to grow, with low levels of awareness among U.S. households. In addition to lower-than-expected sales of virtual reality … Read the whole story