SearchBlog
by Laurie Sullivan, Staff Writer
"Fitness buffs" are 49% more likely to have a household income of $100,000 annually, 95% more likely to pay attention to ratings and reviews posted online by other consumers, and … Read the whole story
by Laurie Sullivan
Harman Kardon will integrate Microsoft's Cortana artificial intelligence software into its hardware. In a YouTube video, the high-end audio equipment manufacturer demonstrates how Cortana … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Tech companies "weaken intellectual property rights for America's creators by exploiting legal loopholes," the RIAA and other music organizations say in a new letter … Read the whole story
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by Jess Nelson
Yahoo revealed another serious data breach late Wednesday that resulted in more than 1 billion user account credentials being stolen. The seemingly ever-embattled company … Read the whole story
COMMENTARY
by Sarah Fay
I first met Amy Ingram through an email she sent to arrange a meeting with the CEO of a New York AI company. My … Read the whole story
by Gavin O'Malley
Soon, if these partner organizations -- each of which is a signatory of Poynter's International Fact Checking Code of Principles -- identify a story … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
The Interactive Advertising Bureau (IAB) has had a busy year working on standards and dealing with ad fraud, among other high-profile industry issues. Alanna … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
There is an odd discontinuity in the online advertising business: brand versus direct response (DR). An opposing force, the pressure to integrate the purchase … Read the whole story
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by Wendy Davis
"Privacy, security, and consumer-protection policies for the connected-health market should be held to a much higher standard than those established for most other areas … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers have long made associations as to who watches what kind of show, getting much stuff right. But there is spillage -- and … Read the whole story
by Joe Mandese
Age- and gender-based demographics -- a staple for targeting consumers in media plans and buys since the 1960s -- is still the predominant targeting … Read the whole story
COMMENTARY
by Julie Bernard, Columnist
Smartphones represent more to Mobile Prodigies than just a tool for communications, entertainment, or a pathway to purchase. This demographic grouping's mobile devices represent … Read the whole story
by Jess Nelson
Yahoo introduced a new native ad feature on Thursday that enables marketers to target audiences through Yahoo Mail. It's not email marketing -- the … Read the whole story
COMMENTARY
by April Mullen, Columnist
Building long-term customer relationships is a key path to profitability and return on marketing investment. Brands struggle, however, to create meaningful journeys that are … Read the whole story
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by Tobi Elkin
In an attempt to combat latency and improve transparency, ad-tech firm AppNexus announced the launch of an open source pre-bid video header bidding capability … Read the whole story