Interpublic Group's IPG Mediabrands announced Friday that its search and digital experience arm Reprise Media has a new global president. The agency appointed Tim Ringel to lead continuous growth and … Read the whole story
Google Contributor, the subscription service that allowed users to see fewer ads on publisher sites for a fee, will close in January and reopen … Read the whole story
Aeropost, which specializes in Latin America and Caribbean ecommerce markets, recently announced its partnership with Quibit to solve some of the challenges related to … Read the whole story
CNBC announced Friday the launch of @CNBC. The feature, available through Actions on Google for Google Home devices, allows users to get business news, … Read the whole story
Ultimately, publishers need to start thinking more about customer acquisition costs and lifetime values. One efficient way to do this is through dismantling the … Read the whole story
NBCU is not happy about the progress of Nielsen's highly anticipated Total Content Ratings -- the TV research company's effort to consolidate all traditional, … Read the whole story
Two things we heard a lot about in 2016 were "autonomous cars" and "bots," but rarely in the same sentence. True, they both share … Read the whole story
Facebook admitted in a Friday update to a December 9 blog post that it miscalculated publisher metrics for the fourth time since September, under-counting … Read the whole story
In a recent survey of more than 2,000 consumers, MarketingCharts found that print ads (82%), followed very closely by TV ads (80%), had influenced … Read the whole story
The relaunched app introduces a new, responsive ad unit called ScrollView, replacing traditional interstitial inventory. Bloomberg's custom content will be redesigned to have more … Read the whole story
Brands and marketers may want to take a tip as to why people own smart or Internet-connected devices. The operative word here is useful. … Read the whole story
Springbot, an ecommerce marketing platform, announced a $10 million Series B funding round on Thursday for continued product development. Read the whole story
Consumers are about to get another marketing does of AR in toys this holiday season. For example, the NeobearMagnifier NEO is a hand-held magnifying … Read the whole story
Virtual reality and augmented reality seem to have a bright future, with AR and VR viewers expected to experience high growth numbers in the … Read the whole story
Confirming the acquisition of the UX shop Fractal Ink Design Studio, Dentsu stated that it has ambitious expansion plans in India next year. The … Read the whole story
Google secured the #2 spot on the leaderboard, thanks to a 930% increase in digital engagements. Google's YouTube promotion of its new and interactive … Read the whole story