SearchBlog
by Laurie Sullivan, Staff Writer
Google initially helped Rover.com by writing a few thousand versions of mobile-specific ad copy that the company put in the AdWords rotation. It helped marketers better understand thematically versus
the … Read the whole story
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by Laurie Sullivan
Can paid social campaigns generate more brand searches on Google, Bing and across retail Web sites? Some insiders managing paid social and search think … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
As you begin planning your search marketing for 2017, it's worth paying special attention to these three areas - mobile, voice and vertical. Read the whole story
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by Wendy Davis
Ad company Turn has agreed to settle allegations that it deceived consumers by tracking them for ad purposes, after they attempted to avoid such … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google "has given itself the power to track users across the overwhelming majority of websites in use in the world today," advocates say in … Read the whole story
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by P.J. Bednarski
The IAB Technology Laboratory today released “Transitioning Video Ads from Flash to HTML5/JS,” which it touts as practical guidance for migrating digital video advertisements … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
If you were standing at a moderately busy bus stop, chances are somebody else waiting with you would be smarter than the president-elect of … Read the whole story
by Sarah Mahoney
The aversion to shipping charges doesn't seem tied to a person's economic situation. "It's a more philosophical, knee-jerk, 'I just don't wanna pay for … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The Internet of Things involves billions of connected objects and that number continues to be projected up. Last year, the five-year projection for the … Read the whole story