SearchBlog
by Laurie Sullivan, Staff Writer
Messaging creates a new form of search advertising by returning information based on chatbot queries. At the Nov. 11 Bing Ads Next event, Microsoft demonstrated how companies like Delta Airlines … Read the whole story
by Laurie Sullivan
Emerging technologies such as augmented and virtual reality and voice-activated search, as well as ways to use the data, could send marketers back to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Right on the heels of information that police are seeking past voice data thought to be recorded on Amazon's Echo, comes word from the … Read the whole story
by Joe Mandese
The supply of consumer attention to digital media crashed to a seasonal low on Christmas Eve and Christmas Day, but showed some spikes -- … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Recently a media buyer asked me, in the course of a presentation, whether certain insights were modeled. It's a good question, sort of. When … Read the whole story
by Sara Guaglione
Digital content in North America will feature more visual storytelling, experimental technology and programmatic advertising next year, as well as fewer words on smaller … Read the whole story
by Joe Mandese
While the use of ad blockers has been reaching a critical mass for years, no supplier has become more associated with the phenomenon on … Read the whole story
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by Tobi Elkin
What's the relationship between artificial intelligence (AI) and programmatic media? For one thing, AI can analyze the complexity of programmatic media buying in a … Read the whole story
COMMENTARY
by Chase Martin, Staff Writer
Sales and public perception of virtual reality headsets have room to grow, with low levels of awareness among U.S. households, and lower-than-expected sales. A … Read the whole story
by Gavin O'Malley
What types of mobile gifts were people unwrapping, this holiday season? Well, 44% of new phone and tablet activations were Apple devices. With only … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging -- what marketer took them … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Video Blocks, which offers members like ad agencies, content producers and everyday people a wide array of low-cost video clips, charted what they want … Read the whole story