Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Among … Read the whole story
Trademark infringement can cost brands millions. Perhaps that is why Former Run-DMC hip-hop musician Darryl McDaniels filed a lawsuit against some of the biggest … Read the whole story
While different countries have varying degrees of penetration, the smartphone is considered the most important device for retail research by almost a third of … Read the whole story
Holiday online sales grew 10.7% year-over-year to $79.2 billion, according to a report from Adobe Digital Insights -- and email helped drive as much … Read the whole story
In 2014, MediaPost named The Media Kitchen our "Search (Programmatic) Agency of the Year," our first ever recognition for that category, largely because it … Read the whole story
As the year comes to a close and predictions for next year are made, more than one area of the Internet of Things is … Read the whole story
As another year wraps, it's time to take a look back to see what interested you most in the world of the Internet of … Read the whole story
Last week, Google's digital campaign for Google Photos, a new app that allows for automatic transfer of photos from an old phone to a … Read the whole story
This dilemma has been complicated by the fact that many brands have inadvertently placed their ads on fake news sites via programmatic buys. Read the whole story
Consumers were generally unaware of the fake business until 2016. But for years, phony operators have been pretending to serve ads going to fake … Read the whole story