Text ad click share on google.com, at 52%, surpassed product listing ad (PLA) click share at 48% for the period from Thanksgiving through Cyber Monday, but PLA click share surpassed … Read the whole story
Here's what search-marketing executives say we should expect to see in the coming year. Read the whole story
Out with the old, in with the new. With the spirit of encouraging positive change, we crowd-sourced this list of 10 customer-experience annoyances everyone … Read the whole story
Facebook interest targeting is an extremely powerful, yet often wrongly used, audience targeting tool that nearly all social media platforms have. But I am … Read the whole story
If nothing else, CES this year will push the Internet of Things along its long, winding and increasingly large road. At this year's CES, … Read the whole story
Marketers, no matter how skilled they are at measuring digital, hit a roadblock with TV. CoversionLogic's Alison Latimer Lohse explains how to get around … Read the whole story
Every year around this time, various entities dust off their crystal balls and provide some guidance as to what they expect to occur in … Read the whole story
A review of 2017 predictions reinforces the challenges and opportunities ahead. Read the whole story
Google has integrated its technology with Hyundai automobiles through Home via voice and into Fiat Chrysler in-car entertainment systems that will run on its … Read the whole story
Big brands such as Verizon, AT&T and Unilever helped prove once again that having a well-known name helps garner attention. Verizon notched two top … Read the whole story
Despite steep advances in the native advertising space, renewal rates for such ads were at 33% in 2016, according to MediaRadar. Read the whole story
Starbucks tracked an outstanding 424% increase in digital engagements thanks to the "A Year of Good" YouTube Commercial showcasing the coffee company's monetary assistance … Read the whole story