SearchBlog
by Laurie Sullivan, Staff Writer
A bevy of data shows an uptick in conversions from paid-search advertising, but with an increase in returns expected from online sales across desktop and mobile, what will it cost … Read the whole story
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by Laurie Sullivan
Could Google Trend Data replace brand tracking studies? New research from Drexel University, Brigham Young University, and Google suggest the data could at least … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Telling a story is not easy. Telling a story in 120 seconds is even more difficult. During this past New Year's Eve celebration, Google … Read the whole story
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by Laurie Sullivan
Native ads will become an alternative in 2017 for brands looking to stand out from others. One smart-home company got a head start in … Read the whole story
by Joe Mandese
First, let's dispense with some elephants in the room of this year's Media Agency Holding Company of the Year pick, Dentsu Aegis Network. While … Read the whole story
by Joe Mandese
The major U.S. ad trade associations Tuesday evening jointly submitted a petition to the Federal Communications Commission to reconsider its order mandating opt-in privacy … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The US Telecom Association tells the FCC that carriers shouldn't be subject to tougher rules than other Web companies -- like search engines and … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Parents are buying into the Internet of Things. Not only are they buying in, but many parents who own at least one IoT gadget … Read the whole story
by Steve McClellan
The agency has appointed Jon Dupuis as its first chief performance marketing officer and managing director. He joins the agency from Publicis Groupe's DigitasLBi, … Read the whole story
by Chase Martin
Connecting IoT devices from different brands may soon become seamless, thanks to a new device language from a leading IoT standards group. The ZigBee … Read the whole story