Videos that make a statement about the brand rather than the brand making a statement in the video remain a more accepted way to connect with consumers. Take the video … Read the whole story
Google has added more types of ride options and the ability to access "actionable" information from ride services. Users will see the map along … Read the whole story
Chatbots powered by artificial intelligence, natural language processing, and machine learning are 2016's gift to marketers looking to enhance customer experience in a personalized … Read the whole story
Google bridges its virtual assistant Home with a downloadable smartphone app that can help marketers in optimizing for voice search. Some believe the next … Read the whole story
As technology becomes more human, it's going to go off course occasionally just like real people. It's crucial for us to be truthful and … Read the whole story
Multichannel campaigns can become complex and challenging, but research released Friday by the Interactive Advertising Bureau shows that consumers viewing a constant message across … Read the whole story
"A hands-off approach to network oversight is more than a shift in direction, it is a decision to remove rights and move backward," outgoing … Read the whole story
Ford was the most-searched automotive brand by consumers in 2016, according to a report from Captify, an advertising tech company specializing in search intelligence. Read the whole story
Technology is starting to transform marketing, starting with how enterprises talk to consumers. We have websites, ecommerce, email and mobile apps. It's so much … Read the whole story
"The growing piece of the sector is going to be the emerging categories, products that are new and have new applications. They're going to … Read the whole story