SearchBlog
by Laurie Sullivan, Staff Writer
Do you believe in ad burnout -- a state in which consumers feel complete overload? How many ads are too many, how do advertisers solve the problem, and what percentage … Read the whole story
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by Laurie Sullivan
Google evangelist Avinash Kaushik has been talking for years about the benefits of failure. The quicker marketers fail, the better. Now the company has … Read the whole story
by Chase Martin
One of Google's drone-based programs is officially no longer, but the company's pursuit of delivering Internet via unmanned aerial system is far from over. … Read the whole story
by Laurie Sullivan
Search intent signals and data can help to improve triggers that deliver personalized email campaigns, with 45% of retailers saying they plan to roll … Read the whole story
by Steve McClellan
The agency will become part of Dentsu Aegis Network's digital marketing network Isobar and rebranded as blue-infinity - Linked By Isobar. Blue-infinity has 2015 … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The ad industry has shifted from a plea for self-regulation to a more decisive message -- leave us alone or EU policymakers will risk … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Expanding its domestic efforts, Facebook is taking on "fake news" around the world. Read the whole story
COMMENTARY
by Susan Frech, Columnist
Omni-channel marketing seeks to provide the consumer a seamless shopper experience whether in-store, online, desktop or mobile. Retail marketers like Starbucks, Sephora, and Crate … Read the whole story