Click-injection fraud, also known as fake clicks that can appear as "legitimate advertising interactions to marketing analytics systems," is forecast to become a major form of mobile marketing fraud in … Read the whole story
Data from desktop searches for ads examining 1,000 searches each on the 25 terms from "laptop" to "speakers" to "carbon monoxide detectors" on Dec. … Read the whole story
Jim Hood, who previously battled Google over piracy allegations, is now suing the company for allegedly violating its privacy promises by collecting data about … Read the whole story
While men are more likely than women to use voice search in public restrooms, in movie theaters, and on public transportation, what does this … Read the whole story
Rubicon Project is sunsetting its intent marketing business, which was part of its Chango acquisition 18 months ago. It will send those clients to … Read the whole story
The retail shop is the hub of the brand experience for Gen Z. But how that experience is shared across social channels becomes vital … Read the whole story
Email marketing agency BrightWave and data marketing company Bluecore have announced a partnership with plans to integrate their marketing services. Read the whole story
With the latest technologies unveiled this month at CES in Las Vegas, there was plenty of buzz about the newest ways to automate a … Read the whole story
As the first mover in releasing its Super Bowl ad early, Intel has the distinction of setting the bar for this year's Super Bowl … Read the whole story