By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from BIA/Kelsey. That's up from $33 billion last … Read the whole story

According to new data from Accenture of almost 26,000 consumers across 26 countries, one-third of consumers in every age group are interested in using … Read the whole story

Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course "native" means different things to different people, and when … Read the whole story

Globally, the number of mobile devices with ad blocking software installed jumped 38% from 275 million at the end of 2015 to 380 million … Read the whole story

The Better Business Bureau's Online Accountability Unit warned ad companies that it will start enforcing a code that requires them to notify consumers about … Read the whole story

Facebook wants to grab advertisers by leaping into video content in a big--as in long-form--way. That could be massively popular, and that's not necessarily … Read the whole story

As more devices become connected in the home, consumers may, for a price, be willing to share some of the data being generated by … Read the whole story