SearchBlog
by Laurie Sullivan, Staff Writer
Some 45% of business owners say they will spend the majority of their 2017 marketing budget on social media because search engine optimization and paid-search strategies are still too complex. Read the whole story
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by Laurie Sullivan
While Facebook's mobile strategy represented 84% of its $8.81 billion in revenue from advertisements during the fourth quarter of 2016, up from 80% in … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Voice assistants are coming in a big way. This year, 25 million devices will be shipped, bringing the total number of voice-first devices to … Read the whole story
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by Laurie Sullivan
Marketers like to think the $5 million spent for one 30-second Super Bowl LI ad will reap rewards down the road -- so what … Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
I've begun to get the sense that most marketers aren't yet taking AI seriously enough. Sure, it won't put you out of business next … Read the whole story
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by Wendy Davis
Yahoo has prevailed in a lawsuit brought by a man who said he received more than 27,000 text alerts meant for someone else. Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
The lines between market research and marketing data are blurring. This really comes as no surprise, however. The convergence of these two disciplines was … Read the whole story
by Tobi Elkin
Impact Radius, a provider of products for media attribution, performance marketing, tag management, and mobile analytics, announced the appointment of David Yovanno as its … Read the whole story