SearchBlog
by Laurie Sullivan, Staff Writer
What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conduct … Read the whole story
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by Laurie Sullivan
Avocados From Mexico, Budweiser, Buick, Wendy's, Wix, and 84 Lumber made strategic Super Bowl LI ad plays, landing the brands in the top two … Read the whole story
COMMENTARY
by Laurie Petersen
The path from data collection to revenue generation is costly; we discuss ways to improve efficiency and get to the insights. Read the whole story
by Laurie Sullivan
Michelin plans to debut an advertising campaign during Super Bowl LI that marks a significant shift toward real-world scenarios and human emotions, and away … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The FCC should let stand privacy rules that require ISPs to obtain consumers' consent before drawing on their Web-surfing behavior for ad targeting, consumer … Read the whole story
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by Wayne Friedman
RichRelevance customers can now leverage Nielsen audience data, analytics and technology for improved personalized shopper content, product recommendations and search results. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Last week, the Doomsday Clock was moved from 3 minutes to midnight to 2.5 minutes to 12. Scientists believe that the chance of the … Read the whole story
by Steve McClellan
The company's just issued Interaction report outlines the state of digital marketing and key issues and trends facing marketers during the coming year. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If nearly two in three of us would pay extra for a simpler experience and recommend it to friends, isn't it it time that … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
I've been reading a variety of 2016 benchmark trends. Things seem to be trending well for inbox delivery and engagement for email, but I'm … Read the whole story
COMMENTARY
by Tom Schmidt, Op-Ed Contributor
While the past few years were a time of industry change, we've now entered the next chapter of programmatic. So what defines this new … Read the whole story