SearchBlog
by Laurie Sullivan, Staff Writer
"Content marketer," "Web|digital|internet marketing manager|specialist," "growth hacker," "content strategist" and "Web site optimization specialist" are some of the new job titles for search engine
optimization professionals. Read the whole story
by Laurie Sullivan
Google served a rogue Amazon paid-search ad to anyone searching for "Amazon," a branded keyword term. Clicking on the advertisement redirected the searcher to … Read the whole story
COMMENTARY
by Jonathan Kagan, Op-Ed Contributor
Google has prevented the ability to exclude specific domains or operate them in a stand-alone campaign, while Bing is the polar opposite. A deeper … Read the whole story
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by Laurie Sullivan
Designed by McCann Erickson, the Masterpass #ThankTheFans campaign delivers a one-of-a-kind experience, complete with interactive music experiences. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Video will have the highest growth rate of any mobile application representing 78% of all mobile traffic and live video will represent 5% of … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Along with the continued strength of YouTube, Alphabet in January credited mobile search with driving fourth-quarter revenue. Yet analysts are not sure whether mobile … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Bill Day, who's led Tremor Videos from early days to IPO and beyond announces he's leaving. The ad tech firm reports some record earnings … Read the whole story