SearchBlog
by Laurie Sullivan, Staff Writer
The combination of search and display drove down the cost to acquire new customers threefold. Read the whole story
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by Laurie Sullivan
Shorter ads seem to improve product recall, especially when combined with TrueView or Google Preferred campaigns. It's not clear whether YouTube made the decision … Read the whole story
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by Laurie Sullivan
Raven Tech, with total equity funding of about $18.12 million in four rounds from six investors, created an AI-based voice assistant launched in an … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The percentage of local mobile video ads served with location-based targeting jumped from 5% in the second quarter in 2016 to 17% in the … Read the whole story
by Chase Martin
Millions of Internet-connected devices may currently be exposed to potential hacking. More than 178 million connected devices and systems in the U.S. are exposed … Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
Everyone who cares about artificial intelligence and machine learning in marketing is no doubt aware of the big players' recent acquisitions. Seeing how Google … Read the whole story
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by Gavin O'Malley
The move -- which comes on the heels of Facebook rolling out a feature that allows page administrators to create job postings and receive … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Why be alarmed over Gmail's tabbing scheme? A commentator critiques Return Path's study of it. Read the whole story
by Gavin O'Malley
Facebook is finally realizing its grand mission to "connect the world." The next aim is developing the social infrastructure for community. Read the whole story