Google engineers have developed a labeling technique that enables the technology to pinpoint a location or geographic position based on a variety of data stored in the phone. Read the whole story
"This transaction will accelerate Yahoo's operating business especially on mobile, while effectively separating our Asian asset equity stakes," Marissa Mayer, Yahoo CEO, said in … Read the whole story
The company is also working on gaining MRC accreditation for video impressions and viewable statistics, as well as General Invalid Traffic, which includes bot … Read the whole story
Created by The ZOO team at Google, 360i, Carat, and Jam3, the oreospacedunk.com mobile site allows users to virtually dunk an Oreo cookie, launching … Read the whole story
Every now and then, a consumer happens upon a brand by accident and such serendipitous discovery can mean additional business if you plan for … Read the whole story
With 89% of U.S. consumers saying they can't live without their smartphone or always have it within arm's reach, it's no wonder that 57% … Read the whole story
I still see -- in a number of MediaPost articles and in other places -- a lot of talk about "brand love." So let's … Read the whole story