About 72% of women trust a product page based on the total number of reviews, while more than half of women need to see a minimum of 50 reviews on … Read the whole story
Advertising campaigns should connect to stock levels, price, performance and the ability to stop and start bidding in real-time. The technology should run more … Read the whole story
Among those who have used chatbots on a variety of platforms, 55% say accuracy in understanding the request is the biggest challenge. Some 28% … Read the whole story
Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications. Read the whole story
I have outlined some major cognitive biases that people often fall victim to when analyzing data and everyday situations, as well as active measures … Read the whole story
The FTC this week told companies to review their standardized contracts and remove any clauses that prohibit consumers from posting honest reviews. Read the whole story
Criteo, now calling itself a performance marketing technology company, reported earnings for Q4 '16 and ffscal year '16. In Q4 2016 revenue increased 43% … Read the whole story