SearchBlog
by Laurie Sullivan, Staff Writer
Amazon points to human error for the disruption in its cloud services resulting in widespread outages and glitches for Internet-connected devices from companies like Nest, as well as advertisers, news … Read the whole story
by Laurie Sullivan
Shoppers use Google to search for information, but they use Amazon to search for product information to make a purchase. Read the whole story
by Laurie Sullivan
Lionsgate used the dialogue from fans' conversations during the first phase to develop responses for the second phase. "It makes the story more interesting … Read the whole story
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by Wayne Friedman
U.S. advertising will grow at a rate of 2.5% -- up from its earlier 2.0% estimate, partly due to stronger end-of-the-year 2016 results. Non-TV … Read the whole story
by Steve McClellan
Omnicom shop PHD has been the tech giant's traditional media agency and has now been awarded the firm's global digital media assignment. It is … Read the whole story
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by Jess Nelson
The traditional Email Service Provider (ESP) has transitioned into an "Everychannel" Service Provider according to the Relevancy Group's annual ESP Buyer's Guide released Thursday. Read the whole story
COMMENTARY
by Catherine Lu, Op-Ed Contributor
Fake pro-Trump stories were shared at least 30 million times on social media, and fake pro-Clinton stories were shared at least 7.6 million times. … Read the whole story
COMMENTARY
by Rebecca Kaplan, Columnist
In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
"It's all very nice, but how can I make money from it?" We've been asking the wrong question for a very long time. We … Read the whole story
COMMENTARY
by Karlene Lukovitz
Agency media investment executives say they're intrigued by NBCUniversal's just-announced commitment to offer $1 billion in cross-platform ad deals based on audience-based guarantees. Read the whole story