A potential shakeup in search marketing and advertising comes after years of stagnation in the search industry and Google's dominant position. While it may take years for consumers to think … Read the whole story
Google's increases are permanent, but Microsoft's are just for about two months on a couple of services. This means Microsoft will pay out $30,000 … Read the whole story
Google hopes mass adoption will come a lot sooner. At the Mobile World Congress, Google VP of Virtual Reality Amit Singh announced that Google's … Read the whole story
In the next few years, most AR devices shipped globally will be basic assisted reality glasses. However, between 2018 and 2022, the majority of … Read the whole story
Although affiliate programs can be a successful part of a comprehensive, sophisticated online marketing program, they can go from supplemental to detrimental. One example … Read the whole story
Dentsu Aegis Network this morning said it is integrating freestanding design and technology shop Firstborn into its Isobar network. The company said the combination … Read the whole story
The HSMAI Digital Marketing Strategy Conference underscores the increased need for organizations and marketers to evolve and innovate if they want to thrive in … Read the whole story
Most annual surveys change little from year to year. But the 2017 digital trends from Econstancy and Adobe has one or two minor tweaks … Read the whole story
There's no question the path to purchase is nonlinear, especially for moms. Moms seamlessly zigzag through various channels and media all the way to … Read the whole story
Act-On officially launched Adaptive Journeys on Monday, aiming to solve the Holy Grail of marketing: delivering the best message, at the best time and … Read the whole story