SearchBlog
by Laurie Sullivan, Staff Writer
A potential shakeup in search marketing and advertising comes after years of stagnation in the search industry and Google's dominant position. While it may take years for consumers to think … Read the whole story
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by Laurie Sullivan
Google's increases are permanent, but Microsoft's are just for about two months on a couple of services. This means Microsoft will pay out $30,000 … Read the whole story
by Laurie Sullivan
Google hopes mass adoption will come a lot sooner. At the Mobile World Congress, Google VP of Virtual Reality Amit Singh announced that Google's … Read the whole story
by Chase Martin
In the next few years, most AR devices shipped globally will be basic assisted reality glasses. However, between 2018 and 2022, the majority of … Read the whole story
COMMENTARY
by David Grow, Op-Ed Contributor
Although affiliate programs can be a successful part of a comprehensive, sophisticated online marketing program, they can go from supplemental to detrimental. One example … Read the whole story
by Joe Mandese
Dentsu Aegis Network this morning said it is integrating freestanding design and technology shop Firstborn into its Isobar network. The company said the combination … Read the whole story
COMMENTARY
by Gary Leopold, Columnist
The HSMAI Digital Marketing Strategy Conference underscores the increased need for organizations and marketers to evolve and innovate if they want to thrive in … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most annual surveys change little from year to year. But the 2017 digital trends from Econstancy and Adobe has one or two minor tweaks … Read the whole story
COMMENTARY
by Susan Frech, Columnist
There's no question the path to purchase is nonlinear, especially for moms. Moms seamlessly zigzag through various channels and media all the way to … Read the whole story
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by Jess Nelson
Act-On officially launched Adaptive Journeys on Monday, aiming to solve the Holy Grail of marketing: delivering the best message, at the best time and … Read the whole story