The Relevance Score for searches through personal assistants will become the next evolution of a quality-like score used by Google to determine the ranking … Read the whole story

"We think this is one of the worst rules that has been put forward in some time," ANA executive vice president Dan Jaffe says. … Read the whole story

"Content" these days is everything, so much so that Accenture Interactive has gone so far as to declare "You Are Your Content." That content … Read the whole story

Transformative as it has been, the mobile revolution has left Google's dominant market position largely intact. Indeed, the search giant will soak up the … Read the whole story

With Facebook and Google agreeing to undergo audits in order to get accredited by the Media Rating Council (MRC), it's clear that third-party audience … Read the whole story

"It's clear that consumers, who have grown accustomed to self-support in a search-engine environment, now also want the customer service function of their favorite … Read the whole story