Audio ads or sponsored content will become the next piece of creative advertising that search engine marketers will purchase and optimize in an effort to get noticed on devices without … Read the whole story
British authorities want to know why advertisements marketing the government's services appeared alongside videos carrying hate speech and extremist content on its YouTube Web … Read the whole story
In the coming months the company will clarify how it intends to use its roots as a social network to take a bigger piece … Read the whole story
Google on Friday said it will change its advertising policies following a move by brands and the U.K. government, which began pulling ads after … Read the whole story
Among countless other potential commands, app users can now ask Alexa to "search for paper towels," "reorder batteries," and "track my last order." Beyond … Read the whole story
The Association of National Advertisers has called on digital "walled gardens" -- platforms that intermediate their users' identities with advertisers who target them through … Read the whole story
Programmatic creative tech platform Spongecell said it's integrating Grapeshot's vertical-specific keyword targeting technology. The partnership aims to offer advertisers the ability to serve the … Read the whole story
It's brands themselves that are boycotting Google, and it's brands that are telling their intermediary agencies they no longer believe in rock stars -- … Read the whole story