SearchBlog
by Laurie Sullivan, Staff Writer
Audio ads or sponsored content will become the next piece of creative advertising that search engine marketers will purchase and optimize in an effort to get noticed on devices without … Read the whole story
by Laurie Sullivan
British authorities want to know why advertisements marketing the government's services appeared alongside videos carrying hate speech and extremist content on its YouTube Web … Read the whole story
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by Laurie Sullivan
In the coming months the company will clarify how it intends to use its roots as a social network to take a bigger piece … Read the whole story
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by Laurie Sullivan
Google on Friday said it will change its advertising policies following a move by brands and the U.K. government, which began pulling ads after … Read the whole story
by Gavin O'Malley
Among countless other potential commands, app users can now ask Alexa to "search for paper towels," "reorder batteries," and "track my last order." Beyond … Read the whole story
by Joe Mandese
The Association of National Advertisers has called on digital "walled gardens" -- platforms that intermediate their users' identities with advertisers who target them through … Read the whole story
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by Tobi Elkin
Programmatic creative tech platform Spongecell said it's integrating Grapeshot's vertical-specific keyword targeting technology. The partnership aims to offer advertisers the ability to serve the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's brands themselves that are boycotting Google, and it's brands that are telling their intermediary agencies they no longer believe in rock stars -- … Read the whole story