SearchBlog
by Laurie Sullivan, Staff Writer
Most e-commerce companies still rely on keyword matching and behavioral data to power their search, according to Twiggle CEO Amir Konigsberg, who believes this kind of understanding and customer
service, … Read the whole story
by Laurie Sullivan
The recent changes in Google's brand safety policies mean stricter guidelines and more controls for advertisers on YouTube, but the Internet giant is not … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Google deserves a brand safety boycott, but is Unilever CMO Keith Weed correct? Does this tunnel vision detract from other issues -- namely ad … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
In a survey of 500 small business marketers, search marketing firm HigherVisibility found many aren't even covering the basics when it comes to search … Read the whole story
-
by Jess Nelson
The marketing cloud wars just heated up as Adobe announced a host of new cloud-based solutions aimed at creatively inclined marketers on Tuesday at … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Quit batting your seductive visual sensors at me. You know I can't resist. But I often wonder what I'm giving up when I give … Read the whole story
COMMENTARY
by Rusty Coats, Op-Ed Contributor
Journalism can thrive if it engages in savvy new digital platforms and business practices that reach people where they access their information. Journalism can't … Read the whole story
-
by Tobi Elkin
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for digital and TV advertising with Facebook. The tool aims to measure the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The Internet of Things ultimately is about engagement. The whole point of connecting billions and billions of things to the Internet is to make … Read the whole story