Toyota Motor Corp. has inked a deal with Microsoft to license its connected vehicle patents in what "Automotive News" calls the company's "most wide-ranging intellectual property agreement with an automaker." Read the whole story
Several advertising execs with hands-on experience creating and scheduling campaigns say every company in the advertising supply chain has some accountability for where their … Read the whole story
The data resurfaced Friday under a new name and look -- DMOZLive.com. Midnight Design Productions will use the data files provided by DMOZ/AOL to … Read the whole story
Google transparency at the interest or category level is weak, but advertisers have tools to minimize and mitigate these scenarios. Failure to use them … Read the whole story
In an ironic twist for a company whose corporate motto is "do the right thing," the Association of National Advertisers issued an advisory warning … Read the whole story
As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also … Read the whole story
With sharply increasing demands for digital services from clients, Dentsu said in a statement that there are "concerns over the dwindling number of programmers, … Read the whole story
Three mobile app developers say they won't disclose certain information, including geolocation data and device identifiers, without users' consent. Read the whole story
Marketers need to focus on making an impact - now. Read the whole story