SearchBlog
by Laurie Sullivan, Staff Writer
eMarketer's forecast suggests that Pinterest will gain ground with every age group in 2017. The demographic with the greatest number of U.S. users is adults 35 to 44 -- representing … Read the whole story
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by Joe Mandese
The Media Rating Council (MRC) this morning released the final version of its "Location Based Advertising Measurement Guidelines," which are intended to serve as … Read the whole story
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by Wendy Davis
The House of Representatives today voted 215-205 to repeal the sweeping broadband privacy rules passed last year. Read the whole story
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by Tobi Elkin
New findings reveal that 70% to 85% of consumers are served no more than one viewable impression during an ad campaign, while brand safety … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
With the issue of brand safety front and center amid advertiser concerns over the possibility their ads will appear next to offensive content on … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Marketers have forever been looking for better ways to target shoppers. All sorts of location technologies ranging from GPS and Wi-Fi to beacons and … Read the whole story
COMMENTARY
by John Motavalli, Columnist
I spent serious time trolling YouTube, without an ad blocker, to test just how selective it is in its new efforts to fix inadvertent … Read the whole story