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eMarketer's forecast suggests that Pinterest will gain ground with every age group in 2017. The demographic with the greatest number of U.S. users is adults 35 to 44 -- representing … Read the whole story
The Media Rating Council (MRC) this morning released the final version of its "Location Based Advertising Measurement Guidelines," which are intended to serve as … Read the whole story
The House of Representatives today voted 215-205 to repeal the sweeping broadband privacy rules passed last year. Read the whole story
New findings reveal that 70% to 85% of consumers are served no more than one viewable impression during an ad campaign, while brand safety … Read the whole story
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With the issue of brand safety front and center amid advertiser concerns over the possibility their ads will appear next to offensive content on … Read the whole story
COMMENTARYMarketers have forever been looking for better ways to target shoppers. All sorts of location technologies ranging from GPS and Wi-Fi to beacons and … Read the whole story
- COMMENTARY
I spent serious time trolling YouTube, without an ad blocker, to test just how selective it is in its new efforts to fix inadvertent … Read the whole story
