Some 96% of search engine optimization professionals say their SEO strategy could benefit from using artificial intelligence (AI). About 73% cite the ability to focus on SEO while AI technology … Read the whole story
Platforms like Leapfrog become smarter as they learn, taking data and making it actionable. Lately, the company has experienced a hiring spree, looking to … Read the whole story
Marketers can now measure campaigns on the Roku platform using detailed demographic metrics comparable to linear TV with Nielsen Digital Ad Ratings (DAR). Read the whole story
Concerns over Google's YouTube and brand safety are "much ado about nothing," in the view of one digital industry vet, who says ultimately, it's … Read the whole story
Growth in the company's traditional business has slowed. That's driven a strategic rethink and a plan to focus resources on helping Internet of Things … Read the whole story
Marketers should take a pause to reconsider spending so much on those two platforms. Here's why. Read the whole story
Continuing its pattern of dismantling Obama-era policies, the Federal Communications Commission has reversed one of the conditions placed on Charter when it merged with … Read the whole story
Ecommerce has taken over so much of the retail landscape. Malls and stores are closing because Amazon is trouncing them. This can drive opportunity … Read the whole story
Last week, Google came under intense fire for its inability to protect brands on its YouTube platform. Is Google to blame? Partially, but in … Read the whole story