Verizon will keep the names AOL and Yahoo, but the brands will fall under the umbrella of Oath. Armstrong said about 1.3 billion consumers … Read the whole story

Content teams are gaining in popularity, but brands have a difficult time determining where they fit within the organization. Some professionals say they have … Read the whole story

Recently, SearchDex surveyed 100 marketers about the importance of search for their business, and the results reveal its value. Here are a few things … Read the whole story

Yahoo has redesigned its homepage and updated its Yahoo Finance and Yahoo Sports hubs for its Spanish-speaking audiences in the U.S. and Latin America. … Read the whole story

Two iconic brands will merge to form a new company within Verizon that it plans to call Oath. Tim Armstrong confirmed the new name … Read the whole story

Notablist launched a new Web-based tool and API on Monday that scans incoming emails to pinpoint which technology solutions are being used to send … Read the whole story

The repeal is "an important major step to help assure a level playing field for privacy regulation for all businesses," the ANA said Tuesday. Read the whole story

I was planning on writing a very erudite column on how our consumption of news has drastically changed, when I decided to do a … Read the whole story

Google has quietly removed what's referred to as its "last-look" advantage in real-time auctions. This means that Google tweaked the auction so that it … Read the whole story