The move follows weeks of criticism by advertisers complaining that Alphabet's subsidiaries -- Google and YouTube -- did not do enough to stop appropriate … Read the whole story

Gen Z, ages 7 to 19, mostly use Google to conduct online searches, only 25% favor online search ads, 22% like mobile display ads; … Read the whole story

Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become … Read the whole story

Low-quality ads cost U.S. marketers $7.4 billion last year, according to a new report from Forrester. The report said programmatic media and video are … Read the whole story

At a 4As Conference session discussing the changing landscape, panelists agreed that the industry needs to vastly improve upon legacy measurement. With multiple channels … Read the whole story

Responding to the furor over brand safety, Adobe announced a partnership between its newly created Adobe Advertising Cloud and Grapeshot, a provider of brand-safety … Read the whole story

For the third year in a row, Google has opened the doors of its New York office for its annual Multicultural Marketing Forum. Since … Read the whole story

March was a milestone month for artificial intelligence M&A. There were a cool dozen deals in March 2017, roughly double last year's monthly average. … Read the whole story