SearchBlog
Now with Programmatic Guaranteed available to all users of DoubleClick Bid Manager and DoubleClick for Publishers globally, Google has added two new key features that support buyer audience lists and … Read the whole story
The move follows weeks of criticism by advertisers complaining that Alphabet's subsidiaries -- Google and YouTube -- did not do enough to stop appropriate … Read the whole story
Gen Z, ages 7 to 19, mostly use Google to conduct online searches, only 25% favor online search ads, 22% like mobile display ads; … Read the whole story
- COMMENTARY
Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become … Read the whole story
Low-quality ads cost U.S. marketers $7.4 billion last year, according to a new report from Forrester. The report said programmatic media and video are … Read the whole story
Nielsen has added a layer of artificial intelligence to its marketing cloud to help publishers boost customer engagement with data-driven personalization and audience optimization. Read the whole story
At a 4As Conference session discussing the changing landscape, panelists agreed that the industry needs to vastly improve upon legacy measurement. With multiple channels … Read the whole story
Responding to the furor over brand safety, Adobe announced a partnership between its newly created Adobe Advertising Cloud and Grapeshot, a provider of brand-safety … Read the whole story
- COMMENTARY
For the third year in a row, Google has opened the doors of its New York office for its annual Multicultural Marketing Forum. Since … Read the whole story
- COMMENTARY
March was a milestone month for artificial intelligence M&A. There were a cool dozen deals in March 2017, roughly double last year's monthly average. … Read the whole story
