SearchBlog
by Laurie Sullivan, Staff Writer
Personalizing the customer experience is the top focus for many retailers to keep up with sites like Amazon. The more personal the experience, the easier to reach them with one … Read the whole story
by Laurie Sullivan
The mobile tool for the Web and Google mobile app helps consumers find similar items. Today it supports a small group of product types, … Read the whole story
by Laurie Sullivan
Facebook just released several improvements to Page Insights for video, such as adding aggregate minutes viewed and the ability to make comparisons between current … Read the whole story
by Joe Mandese
Advertiser Perceptions, which for years has been conducting business-to-business research on ad executives' satisfaction with the media they buy, is launching a new portal … Read the whole story
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by Tobi Elkin
Nielsen said it has received Media Rating Council (MRC) accreditation for viewability integrations with Integral Ad Science and Moat for desktop display and video … Read the whole story
COMMENTARY
by Laurie Petersen
What separates the cross-channel marketers from the omni-channel is the degree of integration for the customer. Here are seven things it's time to get … Read the whole story
COMMENTARY
by Laurie Petersen
Beacons have sometimes gotten a bad rap but with "always on" consumers, their ability to deliver personalized customer experiences in the moment makes them … Read the whole story