Personalizing the customer experience is the top focus for many retailers to keep up with sites like Amazon. The more personal the experience, the easier to reach them with one … Read the whole story
The mobile tool for the Web and Google mobile app helps consumers find similar items. Today it supports a small group of product types, … Read the whole story
Facebook just released several improvements to Page Insights for video, such as adding aggregate minutes viewed and the ability to make comparisons between current … Read the whole story
Advertiser Perceptions, which for years has been conducting business-to-business research on ad executives' satisfaction with the media they buy, is launching a new portal … Read the whole story
Nielsen said it has received Media Rating Council (MRC) accreditation for viewability integrations with Integral Ad Science and Moat for desktop display and video … Read the whole story
What separates the cross-channel marketers from the omni-channel is the degree of integration for the customer. Here are seven things it's time to get … Read the whole story
Beacons have sometimes gotten a bad rap but with "always on" consumers, their ability to deliver personalized customer experiences in the moment makes them … Read the whole story