SearchBlog
by Laurie Sullivan, Staff Writer
Less than 15% of marketers trust the data their systems report and for good reason. Each platform reports conversions slightly different, so CRM and marketing data from platforms such as … Read the whole story
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by Laurie Sullivan
The company began trading shares under the symbol YEXT and the offering is expected to close on April 19. Yext offers tools to sync … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
Forrester Research says intelligent agents (cognitive marketing, artificial intelligence, machine learning, chatbots, etc.) will eliminate 6% of U.S. jobs by 2021. But machine learning … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There are plenty of innovations surrounding the Internet of Things and Burger King just created another one. The fast food giant created a 15-second … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Everywhere I looked, I wasn't there. This has happened time and time again for years, every time someone publishes a list of the most … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Google's move last week on marketing-mix modeling represents a small step in supporting independent measurement. Google said its Marketing Mix Model (MMM) Partners program … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Mobile app use is booming, but attention is focused on a small number of destinations. The brand opportunity lies more in mobile advertising combined … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The television ad industry knows that big change is afoot. Ratings are declining, audiences are fragmenting, digital competition is fierce, and agencies and advertisers … Read the whole story