Less than 15% of marketers trust the data their systems report and for good reason. Each platform reports conversions slightly different, so CRM and marketing data from platforms such as … Read the whole story
The company began trading shares under the symbol YEXT and the offering is expected to close on April 19. Yext offers tools to sync … Read the whole story
Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. … Read the whole story
Forrester Research says intelligent agents (cognitive marketing, artificial intelligence, machine learning, chatbots, etc.) will eliminate 6% of U.S. jobs by 2021. But machine learning … Read the whole story
There are plenty of innovations surrounding the Internet of Things and Burger King just created another one. The fast food giant created a 15-second … Read the whole story
Everywhere I looked, I wasn't there. This has happened time and time again for years, every time someone publishes a list of the most … Read the whole story
Google's move last week on marketing-mix modeling represents a small step in supporting independent measurement. Google said its Marketing Mix Model (MMM) Partners program … Read the whole story
Mobile app use is booming, but attention is focused on a small number of destinations. The brand opportunity lies more in mobile advertising combined … Read the whole story
The television ad industry knows that big change is afoot. Ratings are declining, audiences are fragmenting, digital competition is fierce, and agencies and advertisers … Read the whole story