The financial loss of non-exclusivity will be more difficult to bear compared with the multimillion-dollar fine. "Competition breeds innovation," Yandex CEO and co-founder Arkady … Read the whole story

Nearly 2,300 campaigns ran in Q1 2017, with 75% from paid client ad campaigns and 25% from network TV promos -- virtually all occurring … Read the whole story

In a blow to Uber, another federal judge in California has refused to dismiss a lawsuit, accusing the company of engaging in false advertising … Read the whole story

The Interactive Advertising Bureau has released the latest version of its OpenRTB Native Ads API Specification for industry comment. Version 1.2 adds dynamic creative … Read the whole story

I think it's fair to say that consumers have embraced the new "stories" platforms to express themselves to their friends, family members or hundreds … Read the whole story

The vendor market is "fragmented and competitive" due to the presence of well-established suppliers, such as IBM and Microsoft. The big driving force is … Read the whole story

Consumers are most critical of ads that run on their most personal device: smartphones. That said, mobile users are more critical of some ads … Read the whole story