Knowing that well-established TLDs such as .com and .org can perform positively, a recent study set out to find examples of strongly performing domains for the less common new TLDs … Read the whole story
Some brands are seeing a much higher share of Google Shopping traffic come from them -- particularly those selling items that are expensive to … Read the whole story
Nearly half of CMOs say they will spend between 30% and 50% of their budgets on retention and loyalty. Only 1 in 3 admit … Read the whole story
Epiphany, a search marketing company In the U.K., surveyed 2,029 adults to understand their purchase behaviors. Here are four findings that stand out. Read the whole story
Google's decision to make traditional TV advertising inventory available to buy in its DoubleClick Bid Manager (DBM) platform is a move to enable advertisers … Read the whole story
Starting in May, Apple plans to cut the commissions it pays on apps and in-app purchases from 7% down to 2.5%. While Apple is … Read the whole story
Email is the No. 1 personalization channel. But only 45% agree they are getting personalization right, an Evergage survey finds. Read the whole story