Amazon's dedicated storefront does little to advance the company's position on its own -- the impact comes from turning the digital content into renewal subscriptions. Read the whole story
Microsoft on Thursday unveiled Custom Audiences on Bing Ads, giving marketers the ability to integrate their brand's first-party data through a data management platform. … Read the whole story
Which personal assistant has the greatest intelligence needed to carry out tasks and provide accurate information? Research from Stone Temple Consulting examines Google Assistant, … Read the whole story
Companies like Hertz are very close to understanding what drives purchases from keyword search to in-store. White opened the MediaPost Search Insider Summit on … Read the whole story
The largest Internet search engine in Russia said revenue from its ad network also rose 17%, to about RUB 5.6 million. Read the whole story
Most thinking people agree that false information and hate speech are bad things that should be avoided and discouraged. This leads me to wonder … Read the whole story
Where does the signal to pull your hand away from heat originate? If your answer is the brain, you've already been burned. Instinctively, we … Read the whole story
What a mess. The advertising industry has been reduced to a whirling, swirling deluge of tech vendors. Each fulfills one, or maybe two, needs … Read the whole story