SearchBlog
by Laurie Sullivan, Staff Writer
Josh Fenn, senior marketing manager at Baidu, told "SearchBlog" that advertisers who use DU Ad Platform stand to benefit from tons of data, analytics and AI technology. The platform integrates … Read the whole story
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by Laurie Sullivan
Parent company Alphabet reported Thursday that Google's own sales from services now contribute more than 80% of the ad revenue generating $17.4 billion in … Read the whole story
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by Laurie Sullivan
Research results suggest that viewers know what they want when it comes to ads. For videos 1 minute or less in length, 64% of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, … Read the whole story
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by Larissa Faw
Despite the continued commitments to increase spend, the level of skepticism over online advertising remains high. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
most millennials surveyed are involved in B2B purchase decision-making at their companies, with one-third of millennials being the sole decision-maker. Read the whole story
by Sara Guaglione
For the first time, more than half of the record $72.5 billion spent on digital advertising in the U.S. last year was on mobile … Read the whole story
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by Gavin O'Malley
Driven by the success of its cloud computing services, Microsoft on Thursday said profits during its fiscal third quarter jumped nearly 30%. For the … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Google posted strong first quarter earnings yesterday, with seemingly no material impact so far, from the fallout over marketers' suspension of advertising on YouTube. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Smart home voice assistants are getting easier to lean on. Amazon's Alexa has more than 10,000 'skills,' essentially apps a person connects to by … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A new study says that only 11% of consumers own either an Amazon Echo or Dot or Google Home. And they use them, as … Read the whole story