SearchBlog
by Laurie Sullivan, Staff Writer
A Forrester report released Tuesday estimates advertisers wasted $7.4 billion on poor-quality display ad placement in 2016. Forrester sees the latest advertising revolt as the beginning of the end
of … Read the whole story
by Laurie Sullivan
The two brands will continue to operate autonomously under one publicly traded company called ANGI Homeservices Inc. Read the whole story
by Laurie Sullivan
Google and Facebook combined accounted for 20% of global advertising across all media in 2016, up from 11% in 2012. The two companies captured … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Google and Facebook account for one-fifth of global advertising -- and will be brought to heel only if they accept their huge responsibility as … Read the whole story
COMMENTARY
by Amy Inlow, Op-Ed Contributor
Brands have simultaneously influenced the emergence of too many agencies and made themselves dependent on them. It's now up to brands to wean themselves … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Sometimes you can learn best practices by studying what competitors failed to do. With its "Hitting the Mark" study, study, dotmailer is trying to … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
In another bid to boost its bottom line, Twitter is pondering a premium Tweetdeck-like service for professionals willing to pay for social insights. "We're … Read the whole story