Ad intelligence platform MediaRadar wanted to see if the long list of brands that said they would boycott YouTube actually did. The backlash by … Read the whole story

On Friday BloomReach publicly unveiled its digital experience platform, which uses AI to deliver real-time personal experiences, leveraging technology from its Hippo acquisition and … Read the whole story

The self-serve platform, IconicReach, aims to solve inefficiency in influencer marketing, supporting brands looking to find influencers on Instagram who have between 10,000 followers … Read the whole story

Tipsy Elves, which secured funding after appearing on Shark Tank in 2013, has sued rival company Ugly Christmas Sweater over its search ads. Read the whole story

Social ad spending increased 41% year-over-year supported by substantial (153%) growth in video ads, and Dynamic Product Ad (202%) spending. Increased spending on mobile … Read the whole story

In an effort to curtail the competitive advantage Facebook and Google have in people-based marketing, global ad-tech companies have set up a consortium to … Read the whole story

I'm thinking that there will be something seriously creepy about a PPA that sits between me and all of my devices, machine learning its … Read the whole story

Ad tech firm Criteo announced a 29% increase in Q1 2017 revenue year-over-year, with a top line number of $517 million. When excluding traffic … Read the whole story

At a recent trade show, a major CPG company shared what it thought of as its customers' typical "path to purchase." It involved an … Read the whole story