Looking to brand its products and increase engagement and revenue after growth flattened, Cheetah Mobile used AdMob to expand the use of native display ads and Google's newly launched native … Read the whole story
The key vertical markets of retail, automotive and general services will collectively spend nearly $8 billion divided between traditional media and online and digital, … Read the whole story
Juniper Research expects chatbots to "redefine" the customer service industry and forecasts that the technology will be responsible for a cost savings of more … Read the whole story
Viant found that shopping habits depend on family dynamics. Jewelry is a popular gift for mothers of young children, but as kids grow up, … Read the whole story
For Facebook, the update is part of a broader war on bad actors and their efforts to floor the platform with spam, phishing expeditions, … Read the whole story
Edmunds is the first third-party shopping site to launch an Alexa Skill. There is info for both car shoppers and car owners. The English-only … Read the whole story
It's the huge media hot topic of the day, but how easy is it to measure viewability beyond digital display? Read the whole story
B2B marketers need to get a handle on measurement and attribution. Why are almost a third relying on their email platform for results? Read the whole story
Bot traffic varies greatly by publisher, but none are unaffected. It is a reality of online publishing that most industry executives recognize, but few … Read the whole story