Forrester analysts estimate 37% of all new tech project spending will be related to the CMO, including marketing automation software, marketing data analytics, mobile apps, and related consulting and staff … Read the whole story
Google will partner with Audi and Volvo to build Android into their next generation of car infotainment systems. Consumers will gain access to Android … Read the whole story
Google will enforce new ad policies by removing ads on its AdSense network and DoubleClick ad exchange when publishers violate the rules. The good … Read the whole story
For marketers, negative references serve as a reminder of why it's important to have an active plan to manage a company's online reputation in … Read the whole story
Content discovery platform Outbrain launched Outbrain Lookalike Audiences, which aims to help marketers engage with prospective customers that "look similar" to existing customers or … Read the whole story
In the Americas, organic growth lagged at 0.6%, but that was an improvement from the year-ago period of a 2% decline in organic gross … Read the whole story
Chief Uber-rival Lyft and Google-parent Alphabet Inc.'s autonomous-driving unit Waymo last night announced that they will be working together to make self-driving technology mainstream, … Read the whole story