Google this week will unveil new innovations on its ad platform based on advances in machine learning and computing technology, and is expected to announce plans at its I/O "festival" … Read the whole story
Google has made it possible for marketers to assess keywords, ads and landing pages by evaluating the parts that make up the score such … Read the whole story
The shift in consumer behavior leads to brands bidding on their own brand terms to protect them, as well as bidding on competitors when … Read the whole story
While the new offering pits Google directly against Amazon Web Services and Microsoft, the goal is to provide companies with "operational insights" to help … Read the whole story
Google has a valid trademark in its name, although people use the word "google" as a verb, an appellate panel said Tuesday. Read the whole story
The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In … Read the whole story
The Media Rating Council (MRC) issued a draft version of its new Digital Audience-Based Measurement Standards document for a 60-day public comment period. Read the whole story
A New Jersey lawmaker has introduced a bill that would prohibit ISPs from disclosing subscribers' Web-browsing histories without their consent. Read the whole story